The AMP (Accelerated Mobile Pages) creates a lightweight version of the web page to help load faster on mobile devices. The AMP project developed by Google. The Amp works with Google to prioritize results in mobile searches visitors can tap a result to view the stripped-down. The Amp version of the page released on Feb 27, 2018.
The AMP project is an open-source initiative aiming to make the web better for all. The AMP version enables the creation of websites and ads that are consistently fast, beautiful, and high performing across devices and distribution platforms.
Right now AMP’s ecosystem includes 25 million domains, 100+ technology provides, and leading platforms that span the area of publishing, advertising, eCommerce, local and small business, and more.
Basically, AMP pages are built with 3 core components.
- AMP HTML
- AMP JS (javaScript)
- AMP CDN(Content Delivery Network) or AMP cache
Benefits or Advantages of AMP
- AMP is quick loading mobile sites – up to 85% faster.
- AMP version of sites reduce load time
- Low bounce rate
- Adjustment on any browser
- Mobile Friendly
- Enhanced SEO
Limitations or Disadvantages of AMP
- Limited the access of javascript, CSS, animation, etc to load web pages fast
- It is not easy to integrate ads, as compares to normal web pages.
- Google Adsense or google partner only ads suitable in th AMP websites
- No External Javascript not supported for ads – so many features could not work properly.
- AMP plugin automate cannot create amp code by archive pages.
Need help with AMP?
If you are looking for help to get started using AMP on your site or you are having issues using AMP, consult these resources:
- ampproject.org provides guides and tutorials to help you learn about AMP.
- AMP by Example provides hands-on samples and demos for using AMP components.
- AMP Start provides pre-styled templates and components that you can use to create styled AMP sites from scratch.
- Stack Overflow is our recommended way to find answers to questions about AMP; since members of the AMP Project community regularly monitor Stack Overflow you will probably receive the fastest response to your questions there.
- For AMP on Google Search questions or issues, please use Google’s AMP forum.
- To check the status of AMP serving and its related services, see the AMP Status page.
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